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  • Last update: 2009/02/03
  • Public Zone Grand Public

CA branding - Decisions Matter


The Chartered Accountants of Canada launched in January 2009 a new multi-tiered brand advertising campaign that focuses on the critical decision-making role that CAs play within organizations.

“Decisions Matter” is a campaign designed to strengthen the CA profession’s identity and expand the recognized benefits of CAs beyond their traditional expertise.

The advertising campaign uses a combination of media – print, television, out-of-home (airports) and Internet – to position CAs right where they belong — as the most valued professionals an organization can trust to help make decisions.


Decisionsmatter.ca website


A dedicated website www.decisionsmatter.ca provides tangible evidence that CAs add value by offering further information about the critical decision-making role that CAs play within organizations, highlighting their key attributes, and presenting profiles of leading CAs across the country.

This advertising campaign is just one part of the CA Branding Program. To learn more about the program and how you can support it as a CA, please enter your family name and member number in the fields below.

Be proud of your CA!